Pictured L-R at the All-Star Accreditation Programme at the Fourth Annual All-Ireland Business Summit powered by Audi at Croke Park were, Master of Ceremonies and Dragon’s Den investor, Gavin Duffy with Peter Turley, SALEStalk who was accredited
Irish Business All-Star Thought Leader - Sales Innovation.
DUBLIN MONDAY APRIL 23RD 2018: Leading lights in Irish Business descended on Croke Park last Thursday 19th April for the Fourth Annual All-Ireland Business Summit powered by Audi, where a 1000 strong audience from all 32 counties were captivated by the speakers who revealed their top secrets, confessions and the do’s and don’ts that have helped them achieve their business success.
The Business All-Stars competition final was one of the key elements of the summit. The Business All-Stars is an annual competition designed to identify, recognise and accredit Irish companies and individuals that have distinguished themselves in the conduct of their business over the last 12 months.
SALEStalk, a fresh thinking Irish based Sales Improvement and Sales Training consultancy was accredited with All-Star Thought Leader - Sales Innovation.
Speaking at the event, Kieran F. Ring, CEO Global Institute of Logistics, Deputy Chairperson Adjudication Panel said:
“The decision to designate SALEStalk with Thought Leader, Sales Innovation is based on the score achieved in four rounds of intense competition.
The application, supported by references, interviews and independent ratings from the ‘mystery shopper’ process left the adjudication panel in no doubt that SALEStalk is richly deserving of this accreditation. We would like to extend our sincere congratulations to all concerned and we wish you every success for the future”
In response to the announcement Peter Turley said
“I would like to express sincere thanks for being accredited as Irish Business All-Star Thought Leader – Sales Innovation. Achieving All-Star accreditation is a great source of pride and I look forward to continuing to meet and indeed exceed the standards set by the All-Star programme.
The process which led to this accreditation truly stretched me, the structure of the competition required me to put the brand story on paper and gave all the applicants the opportunity to reflect on who we are, our growth strategy and above all the value we create for our target audience.
The opportunity to hear first-hand feedback from our Judge-Mentor, our existing customers, partners and suppliers through the reference module combined with the results from the mystery shopper round was invaluable.
I would like to thank all at the competition for making the effort to listen to my story, understand and accredit my business and above all, help to promote it”
The competition finals benefited enormously from the atmosphere created at the All-Ireland Summit which was driven by the three key pillars of knowledge sharing, facilitating new business relationships and the continued improvement of business standards in Ireland, the All-Ireland Summit improves year-on-year – like so many of the great teams to have graced the hallowed turf of Croke Park.
Speaking at the summit, Dr. Briga Hynes, Kemmy Business School, University of Limerick, Chairperson Adjudication Panel summed up the entire process by saying:
“Peter has demonstrated an ability to innovate and has impressive growth plans which no-doubt reflect the resilience and optimism that are the hallmarks of Irish entrepreneurs. He brings a real inspiration for what is possible in business in Ireland and provides an important role-model for the many aspiring entrepreneurs and existing small firms.”
Can you imagine the Irish rugby team taking on the All Blacks, and Joe Schmidt says "Don't bother with training boys, it'll be alright on the day".
Imagine a Kerry or Dublin team arriving in Croke Park with that attitude. That's not the way you win an All-Ireland.
And yet ... when it comes to the world of sales, it never ceases to amaze me how many managers take the "It'll be grand. Sure that fella'd talk the hind legs off a donkey" approach.
The reality is, the quality of the sales team is a reflection of the quality of their manager. If you don't train your team ... as Benjamin Franklin put it: "Failing to prepare is preparing to fail!".
In the age of the internet, it's harder, not easier, to get sales across the line. Because there's limitless choice. In sporting terms, you're up against the All Blacks every day. So for Heaven's sake, train your team.
With a well-trained team, everyone plays their part. They don't need to be told what to do. They know. And that translates into performance, whether it's the try line or the bottom line.
There's another benefit. A well-trained team is a successful team. The best players want to transfer into, not out of successful teams.
Peter Turley's acclaimed technique will change the way you think about sales. Because it's not about selling. It's about getting into the mind of your customer and understanding the psychology of buying. Train your team to think like that, and you'll put old Benjamin Franklin in his place!
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